Having clean and accurate data is the key to a successful database
To ensure the highest quality data is captured in each data entry we have partnered with Acxiom to build RightAddress™.
RightAddress™ is a complete postal data hygiene solution to verify, optimise and cleanse your postal data.
It verifies your existing database on site and in real time - reducing the risk of data loss, and also including a predictive text solution for enhancing and improving accuracy for rapid data entry.
The benefits of working with RightAddress include:
- Storing data so that it is clean and accurate
- Enables GPS data mapping, profiling and segmentation to ensure your marketing efforts are more targeted and successful
- Enables cheaper postage costs
- Personalise your marketing and gain a competitive advantage through geodemographic segmentation.
Visit the RightAddress website
As well as our partnership with RightAddress we provide:
- Casing of name and address data (eg ANDREW MCDONALD changes to Andrew McDonald)
- Salutation creation eg. Mr A MacDonald
Including address hygiene such as:
- Reformatted addresses based on postal delivery rules
- Speed correction of data during input
- Rapid picking of valid addresses for both AUS and NZ
- Providing preferred format of letter carrier (eg Mr Andrew McDonald or A McDonald)
Contact us to find out more about our data hygiene and data cleansing.