About Us

What's so smart about Simplicity?

For starters, the ‘one view’ concept

When you implement Simplicity, we’re not asking you to throw away your existing technology investments. Instead, Simplicity integrates with your existing systems by creating a ‘single view’ of the customer across all databases.

Simplicity fits in with your existing business systems and data platforms, and implementation doesn’t mean starting again with new business processes.

Simplicity fits around you. You don’t need to fit in with Simplicity.

Strange as it may seem, many people have come to expect to have to change to fit in with new systems … to learn new methods and new practices. With Simplicity, we expect you to keep working the way you are now.

Simplicity merely provides you with much better tools to do a much better job, much more easily.

Simplicity works at the office, at home... and on the road

Simplicity has been engineered as a web application from the ground up. So it works equally well at the desktop or through a browser, for both local and remote users.

What’s more, Simplicity behaves and performs like a desktop application – whether in the office or on the web

One size doesn’t fit all

We don’t shoe horn everyone into one CRM System. Simplicity knows that all the people in your organisation have different knowledge levels and different functional requirements. Simplicity presents them with the Simplicity they need to use. The simple one.

Click here to read more about Simplicity’s range of CRM products.


Enterprise CRM

Simplicity CRM System provides you with a powerful, yet easily usable CRM engine, that records all in-bound and out-bound communication with the customer … enabling a greater understanding of their needs, and therefore facilitating a potentially more rewarding relationship.

Customer Interaction Studio

Simplicity Customer Interaction Studio provides a potent tool for the marketer who is comfortable operating in a sophisticated direct marketing environment.

Sales Force Automation

Simplicity Sales Force allows today's Handheld Business Devices to achieve real-time data processing required to replace representatives' laptops and remote users' desktops. Powerful, technology-in-you-palm is now a reality.

Call Centre

Simplicity Call Centre delivers on in-bound and out-bound features for telemarketers that have been promised for years, Call Centre is a database engine that is driven by natural teleconversation - rather than a system that inflicts simple questions, and demands facile responses.
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