Increase your ROI from social media
Simplicity integrates with social media to automatically import social account data and match this to existing records in the database. In addition, all interaction data such as Facebook likes are associated with individual customers so you can identify customers that actively engage with your brand on social media.
With rich social media data at your fingertips you can segment, target and report based on social profile data and social engagement data.
This consolidated view of all customer and marketing data, including social, enables you to compare and analyse channel performance - all the way to the bottom line.
Simplicity also provides:
- Simple sharing tools to quickly add social media sharing buttons to email messages
- A/B testing tools to identify the best copy location and call to action for social sharing
- Facebook Quick Polls to quickly and easily publish polls to Facebook