Minding Your Special Customers

Recognising the proliferation of loyalty programmes, Simplicity has created a specialist product to identify and manage loyal customers. Simplicity Loyalty provides a customer front-end to manage loyalty earnings and redemptions, and a back-end that provides a platform for on-going customer communication to generate even greater loyalty.

A specially designed loyalty engine
Simplicity Loyalty has been developed to cater for the specific needs of loyalty programme managers … a system that is not simply a compromised CRM engine, but has been purpose-built for loyalty management and marketing.

Simplicity Loyalty is built around the three cornerstones of a Loyalty Programme : Participants, Partners and the Programme Manager

• PROGRAMME PARTICIPANTS
  1. Registration in the programme
  2. Capture of programme earnings
  3. Reward publicity
  4. Capture and despatch of reward redemptions
  5. Earnings and reward redemption statements
• PROGRAMME PARTNERS
  1. Involvement in the programme
  2. Capture of programme earnings
  3. Capture and despatch of reward redemptions
  4. Earnings and reward redemption reconciliations
• PROGRAMME MANAGER
  1. Identification of participants
  2. Identification of partners
  3. Marketing to participants
  4. Co-marketing with partners
  5. Co-marketing with third parties
  6. On-going management and administration
  7. On-going analysis, assessment and direction

Check this special loyalty programme technology!

• Integration with existing sales systems
• Integration with existing point of sale technology
• Multiple redemption channels – including on-line, point of sale and call centre
• Tailored participant identification - including smart card, swipe card, password, etc
• Integration with partner systems