Powering superior customer experiences

Simplicity provides intuitive CRM and Loyalty solutions to manage customer data and omni-channel customer interactions

Smarter loyalty and rewards programs

Simplicity Loyalty program software provides an end-to-end loyalty management solution that powers smarter customer rewards programs

The Simplicity Difference

Every client is different and has unique requirements for loyalty, CRM and direct marketing. Marketing systems must easily adapt to meet these unique demands and easily change as needs change. Simplicity is designed and built from the ground up to be the most versatile and complete CRM and marketing services platform in the world by any measure.

Andrew Segar, CEO

Customer Relationship Management

Simplicity CRM is a holistic, fully integrated multi-media multi-lingual campaign management marketing platform and relational data repository to manage all communications and interactions with your customers.


Simplicity Loyalty is a rapid deployment loyalty program application and marketing platform that powers loyalty programs for quick service restaurants, airlines, department stores, supermarkets, franchises and numerous other multi-store retailers.

Simplicity Automotive

Selling motor vehicles isn’t just about selling a customer their first car. It’s about setting up a lifetime of brand loyalty. That’s why many of the world’s automotive manufacturers choose Simplicity Automotive.

Australia - New Zealand