Clean and accurate customer data

Simplicity offers data hygiene and enrichment tools to maximise the match rate of Match Rules and ensure the highest level of data quality.

Casing of name and address data
Salutation creation eg. Mr MacDonald
Address hygiene (available for Autralia and New Zealand using Harmony Hosted - the address hygiene tools developed by Simplicity)
Reformatted addresses based on postal delivery rules
Speed correction of data durininput
Rapid entry of valid addresses for both AUS and NZ
When combined with Simplicity Single View superior data matchinis assured

Refined accuracy of customer segmentation allowing greater targeting precision
Superior differentiation between segments when compared to other segmentation models
Provides a consistent framework to see your customers across your product mix and across time
Provides an integral part of an enterprise-wide customer segmentation solution
Find new prospects and market areas with characteristics similar to your company's most profitable customers
Identify under-performinconsumer segments that are likely high lifetime value customers
Track the changes in performance of critical customer segments over time with consistency
Recognise and understand customers that are 'at risk' of churning
Grow the value of existincustomer relationships by identifyincross-sell and up-sell opportunities