Campaign Management

Multiple channels. One platform.

Simplicity multimedia multi lingual Campaign Management enables marketers to create and execute multi-channel campaigns using Email, Social Media, SMS, Surveys, Competitions, Dynamic PDF and Direct Mail in up to 9 different languages.

Markets can execute their own local area marketing campaigns accessing only contacts within their market that they are sanctioned to communicate with under GDRP and anti-spam legislation applicable.

Intuitive filtering and selection tools enable advanced segmentation, to support precise targeting, dynamic content and reporting by segment - using even the most complex targeting logic.

Ultra easy edit templates enable what you see is what you get campaign setup and execution by any person using the simple web Campaign Portal.

Smart response attribution rules ensure you can measure the impact of your campaigns, from initial engagement through to conversion, across any channel. With optimisation tools you can fine tune your campaigns to maximise the success of every campaign.

Why choose Simplicity Campaign Management?

Local Area Marketing

Empower brands to execute highly targeted local area marketing (LAM) campaigns with ease. Whether you're managing campaigns across franchise locations, retail stores, or regional offices, our platform gives you the tools to tailor messaging, offers, and creative to specific geographic areas—all while maintaining brand consistency. With centralized control and local flexibility, marketing teams can collaborate seamlessly, measure performance in real time, and drive stronger engagement at the community level.

Safe, Secure, Siloed and Segmented Data Access for Regional Campaigns

Ensure that campaign data is securely siloed by market or geographical region, enabling precise control over access and visibility. Only authorized users within each region can view or act on data relevant to their market - ideal for local area marketing and multi-regional campaign execution. All data used in campaigns is handled in strict compliance with GDPR and applicable anti-spam legislation, ensuring that only sanctioned staff can access and utilize customer information in line with legal and organizational policies. This safeguards privacy, supports regulatory compliance, and maintains trust across all levels of your marketing operations.

Advanced Segmentation

Multi-dimensional selection and filtering tools enable advanced segmentation across multiple data sources.

Campaign Portal

Ultra easy to edit muilti lingual templates simplify marketing for any user to any target audience.  Simple marketing portal for distributed users to execute campaigns targeting pre-approved recipients using pre-approved easy to edit templates.

WeChat

Create and execute powerful WeChat campaigns with audio, video, images, text and up to 10 articles.

Survey Engine

Simple and powerful survey tool for distributed users to create surveys and forms with the resultant data available to analyse and remarket to respondents.

Social Media Integration

Integrate social account data with customer profile data, track interactions with corporate / brand social accounts and pages, and make your content easy to share on social media.

Advanced Automated Email Marketing 

Setup automation, personalisation and dynamic content for specific segments. Preview campaigns to quickly find rendering issues across multiple devices. Optimise content with A/B testing and control groups.

Actionable Insight

Gain insights into campaign performance with powerful configurable charts and analytical tools. 

Workflow

Use the workflow designer to build campaigns step-by-step with an intuitive visual user interface.

Vouchers, on pack codes and competitions

Track redemption printed coupons or voucher codes. Measure offline conversion rates. Moderate competition entries and select winners from lucky draws.